History of GSC Coach-to-Player™ Helmet System
Meet the GSC Leadership Team
Alex Shada
Owner / Managing Member
In 2021, Alex began his new role as Managing Member of GSC. With years of experience with the day-to-day operations at GSC, Alex picked up where the founders left off. Alex has continued to build GSC’s brand in sporting communication and has expanded the brand in other markets
A former Nebraska football player, Alex uses his years of managerial and organizational experience to supply GSC with focused business development and strategic planning.
Alex provides oversight of GSC and continues to lead communications with leagues, teams, clubs, schools and youth programs to make sure their communication systems are operating as they should.
Dalton Hoyer
Support Team
Chad Thornton
Managing Partner
Riley Thornton
Managing Partner
Gunner Vanek
Support Team
Kelly Stevens
Support Team