50+ YEARS COMBINED EXPERIENCE  

Mark Gubser and Jamie Schnakenberg started GSC with over 50 years combined experience providing both wireless and wired communication products and designing comprehensive communication solutions. Both men were instrumental in the development of the coaches intercom systems used by every FBS school and wanted to take that experience to help more athletic organizations. In 2010, Gubser & Schnakenberg, LLC (GSC) was founded. 

The National Football League was looking for a solution for safe, secure and efficient coach-to-player communications. They approached GSC to design, supply and support the systems which are currently being used on game day and at the individual team practice facilities.

Just like the NFL, The American Baseball Coaches Association, along with the NCAA, approached GSC to design, supply and support a new Coach to Player™ system to help increase the pace of play in college baseball. The Southeastern Conference was the first conference to adopt the new system for use as a practice tool during the fall of 2017 and then during conference games during the spring of 2018. The Atlantic Coast Conference also adopted the new system for use during conference games in 2018. Currently, nearly every major baseball conference uses GSC to provide on-field communications between coach and catcher.

At the beginning of 2021, Alex Shada transitioned from operations to the new managing member of GSC. Alex’s past leadership with the NFL and NCAA baseball has provided a smooth transition in GSC’s new era.

GSC provides solutions for a variety of Coach to Player™ applications. Whether integrating new products with existing systems or engineering completely new systems, GSC will utilize their expertise in providing reliable and cost-effective solutions to every product and system design, including customer service and support.

 
 

History of GSC Coach-to-Player™ Helmet System

Meet the GSC Leadership Team

 
Alex Shada - GSC Director of Operations

Alex Shada
Owner / Managing Member

In 2021, Alex began his new role as Managing Member of GSCC. With years of experience with the day-to-day operations at GSC, Alex picked up where the founders left off. Alex has continued to build GSC’s brand in sporting communication and has expanded the brand in other markets

A former Nebraska football player, Alex uses his years of managerial and organizational experience to supply GSC with focused business development and strategic planning.

Alex provides oversight of GSC and continues to lead communications with leagues, teams, clubs, schools and youth programs to make sure their communication systems are operating as they should.