GSC began as an answer. The NFL was looking for a solution for secure coach-to-player communications during practice and during Game Day, so they came to our founders, Jamie Schnakenberg and Mark Gubser. Our technology experts got to work and created a unique helmet system that has dramatically improved on-field communication. Our coach-to-player systems have been so successful that college teams started to express interest. GSC realized that we needed to have a solid brand.

We commissioned the team at Eleanor Creative to help us design a brand that was straightforward, bold and represented both our company and our commitment to the teams we serve. Eleanor created a logo that was strong, definitive and spoke to the winning outcome we wish for all of our client teams.

The Eleanor team also crafted a Brand Promise for the new GSC. "Hear to Win" is a statement of intent for our customers: that with the products and solutions from GSC, all of our teams are "hear to win." But it is also a statement that reflects our internal team's attitude every day.

With a new brand in place, GSC launched our new website. We will be using our new brand across our social media platforms as well, so feel free to follow us on Facebook, Twitter and Instagram.

We look forward to a future of helping as many teams as we can achieve a winning objective. GSC, Hear to Win.